3D modelling starts with creation of series of geometrical and/or other shapes, connected in one, usually polygonal 3D space. We work with industry well-known software including 3D Max (widely used in architectural visualization and product design for modelling and rendering capabilities) and Vray (known for its photorealistic rendering capabilities).

The second step is introducing light to the scene to illuminate the object of focus, usually from three distinct points/sources. Playing with light allows variation of the presentation of the final image to best fit into our customers’ taste and liking.

After the lightning is fixed, different textures, materials, bumps, reflections, shadows and more are added to help further with the depth and photorealism (or not) of the image or the product in focus. The process is finished with a software that is rendering the image to create a raw/final visualization/image of the product.

We also use a post-production software, e.g. Photoshop, to bring together the layered images from the previous stages and create the final stunning outcome of your products.